I discovered Warwick, New York 15 years ago when my daughter was enthralled with horseback riding. I knew I wanted to live here and I couldn’t make the move fast enough. The warm welcoming people and the strong sense of community were a huge draw. I also fell in love with the open space, the farms and charming old buildings in the village. I knew how hard it was to maintain a community like Warwick and wanted to be part of it.
Having worked for large corporations for my entire career I was ready for a change. Noble Pies’ humble beginning has truly been a phenomena. Making the pies out of our home and selling them on the side of the road was amazing. People were brave enough to stop and buy pies! Some were just passing through, most lived in the area, all had questions about the pies and about us. We met so many great people. The enthusiasm was contagious and we kept baking, often through the middle of the night. Many of our customers fondly told us that we looked like what America is all about. Hard work, family effort, contributing. Entrepreneurship at it’s best
We moved our operations into our pie shop and worried if our old customers would find us. They did. And they spread the word about our pies. Six years later most of those early customers are still coming in, happy that we have survived and that they were part of our success.
Being a merchant in Warwick is one of the most rewarding experiences I have had in my life. Over the last 6 years we have had the joy of meeting hundreds of incredible people. We deliberately put our pie bakery together without any walls between us and the customers. We have been a part of momentous events such as engagements, weddings, birthdays and births. It is so wonderful to see families grow and for Noble Pies to share in the special occasions. We have made some special friends that have become wonderful parts of our lives. So many people we have met when they are passing through, visiting the orchards or spending the day at a vineyard. It is incredible to see them again a year or two later when they are moving into Warwick, inspired by the same atmosphere that brought us here.
We participate in many community events and make many donations to those we can’t be at. We provide pies, gift certificates, whatever is needed. It is part of our mission to give back to the community that has sustained us as much as we possibly can. Our pie eating contests have been lots of fun for us and the community. They have been a way to bring friends and family together for a little bit of friendly competition and pie eating!
Knowing our customers pretty well, we do lots of specialty baking. We address special dietary needs, allergies and preferences so that no one gets left out. We deliver pies to those who can not leave home due to an illness or other special circumstances. We have saved the day for many forgotten birthdays and anniversaries. We call these pie emergencies. We arrived home one night to a message that a caretaker we know just couldn’t get through work without a Leslie’s Lime Pie! We turned right back around. She got it!
We are fortunate to live in the valley of milk and honey… and apples and berries and vegetables and cheeses and meats! We are surrounded by amazing, passionate farmers. Everything we can find grown locally seems to make it into our pies. It is a paradise for pie makers like us.
Random acts of kindness are another part of our mission. A little more empathy for others can go a long way toward making people happy. A discount to a veteran, a free pie to an active duty service person and a hearty thank you. A surprise visit to the hospital ER with pies for the exhausted staff. Some pies and cookies to police headquarters to say thank you for taking care of all of us in the community. Teaching a complimentary class at the local library to bring people together to eat, talk and learn together. This is what we do. This is how we can give back to our community that has supported us so that we can raise our family here. We need to care for and nurture our small fragile village and town. Everyday actions are what make us who we are.
People have asked me over the years “How can I start and grow a successful business?” Behind their eyes I can see the rest of the sentence: “like this one”. I tell them that you can’t just do it anywhere. It takes a special place.