Noble Pies Gets Created
The question we get asked most is how did Noble Pies start. It will take a few blog posts to tell you the whole story. I will start at the very beginning and share with you how and when this whole pie business accidentally came to be.
In 2008 the economy was on a downward tail spin. Tom and I were both in the horse business and that was greatly affected by the mortgage crisis and the collapse of Wall Street. We had a thriving horse business where I gave lessons and boarded horses. Horse owners were abandoning their horses and lessons were no longer affordable for most people. Tom had been a farrier for 20 years and many of the barns he worked at were having the same issues and several went out of business. I thought of getting back into my previous pharmaceutical career but that would take time and the job market was not very good at that point. Out of desperation I thought of making pies and selling them. I have been an avid baker and cook since I was 8 years old. When I was in pharmaceutical sales I literally baked my way in to see many, many doctors and nurses! We were quickly running out of money and had to do something immediately. Making pies has been a lifetime passion for me though I never thought of making a business out of it. Applefest was coming up and Tom and our best friend Tammi talked me into entering my apple pie into the Apple Pipe Baking contest. I was very reluctant but they pushed me to do it and I was shocked to come in with 2nd place. That gave some confidence to take the next step.
First, we had to think of a name for ourselves. My brilliant husband Tom said how about Noble Pies? Noble is my last name and it had a nice ring to it so, YES! Next we had to incorporate, that was the easy part! We made up 50 fliers with 4 flavors of pie offered. Off I went with our kids in the car and we put them into our neighbor’s mailboxes. A few hours later the orders stared coming in. Oh no! I wasn’t ready yet. We needed ingredients, fruit, pie tins, something to put the pies in to get them to customers. I quickly had to plan how to make many pies at a time. People wanted pies tomorrow! We delivered right to people’s homes and the support was tremendous. We realized this wasn’t such a bad idea and decided to make a go of it. We set up a table and tent on the side of the road in front of our farm. Our children painted signs that we placed along the road. Amazingly people stopped! Tom sat out there most of the time playing “pie” songs for the customers on iTunes. Some of the songs were,” Honey Pie” (Beatles), “American Pie” (Don McLean), Billy Boy (can she bake a cherry pie…), and “Baby Don’t You Cry” from The Waitress. We all took turns sitting out there selling pies including friends and my parents! We would even ride our horses up by the table doing anything we could to attract attention and get people to stop! Tom and I would bake most of the night on Thursday’s and Friday’s as we were still maintaining our other jobs managing our horse farm and shoeing horses for many clients. Our initial pie offerings were very limited. We usually had 3 or 4 flavors to choose from. Occasionally we would have some quick breads like Zucchini or Banana bread. That was it! We would go up to Ochs Orchard during growing season late on Thursday afternoons, after shoeing horses all day (!) and pick fruit for the pies. Fruits like raspberries, blueberries, plums, peaches, blackberries, cherries and apples. Depending on what we got and how much, that would be our pie choices for the weekend pie table. We were small enough then that we could pick all the fruit we needed ourselves. We continued to make home deliveries and sell on the side of the road but winter was coming. What happened next will be continued in another blog.